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ICON Singapore: Driving Innovation for a Digital Future in Professional Services

  • 17 August 2018
  • 12:30 - 14:00 (UTC+08:00)
  • Baker McKenzie, 8 Marina Boulevard, #05-01 Marina Bay Financial Centre Tower 1 Singapore


  • Members of the Association of Proposal Management Professionals (ANZ Chapter)

Registration is closed

How are you driving innovation within your organisation?

In this lunchtime session, Melanie will explore:

  • Why innovation is important for the future
  • How to drive innovation through design thinking
  • Fostering innovation through an entrepreneurial mindset
  • How professional services firms are adapting to change
  • What we can be doing in our current roles to help drive innovation
Presenter details:

  Melanie Osborne is a seasoned APAC integrated marketing strategist. With over 20 years’ experience, she has devised in-house marketing campaigns for global brands and led multi-discipline agency teams to deliver award winning work for start-ups and MNC clients alike. Melanie has also advised senior executives within financial and professional services organisations on their corporate brand, integrated marketing and digital transformation strategies to help grow their businesses. She is currently the founder of Legato Asia; a full-service marketing agency working with clients in the financial services, professional services and technology sectors throughout the Asia-Pacific region.

Event details:

Date: Friday, 17 August 2018
Time: Registration - 12:30 pm
Presentation - 1:00 pm - 2:00 pm
Location: Baker McKenzie, 8 Marina Boulevard, #05-01 Marina Bay Financial Centre Tower 1, Singapore 018981
Price: ICON Members: Free
Non-Members: SG$70 | AUD$72 *Invoices will be in AUD

ICON thanks event sponsor:

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