ICON QLD: Nurture new business through social selling and digital marketing

Over lunch, our expert panel will share key learnings in using social media and digital marketing to nurture new business. This session will be jam-packed with case studies, examples and practical solutions that you can use as soon as you leave the session. 

Focus on using social media to find, connect with, understand and nurture sales prospects and leverage your social media and digital marketing strategies to enhance your lead generation for new business.

Audiences are everywhere and it is becoming increasingly important that we share our message in a way that is relevant, informative and timely. By developing meaningful relationships with potential customers, our aim is to be the first person or brand that comes to mind when they make a purchasing decision. Find out how to engage and interact with audiences, and convert qualified leads into new business.

Whether you are a B2B or B2C business, this workshop has something for you.

Presenter details:

David McMahon	David is a certified Google and HubSpot Partner providing inbound marketing, HubSpot, AdWords, SEO, social media, marketing and sales integration services. With 20+ years’ experience in marketing and computer integration, David knows that using inbound marketing and technology creates powerful opportunities to attract new customers.
Kylie Chown	Kylie helps businesses grow using LinkedIn. A 2019 Finalist in the Best Use of LinkedIn for the Social Media Marketing Institute (SMMI) Awards across two campaigns, Kylie was named in the 2018 Top 10 LinkedIn experts in Asia-Pacific by SMMI. Kylie is one of only seven people in Australia to be certified as a Social Branding Analyst by Reach in the USA. She is also the co-author of CONNECT: How to Leverage Your LinkedIn Profile for Business Growth & Lead Generation. She has featured in the Social Media Examiner, The Huffington Post, Social Media Marketing Institute, Management Today, Women in Leadership and Management Australasia, Human Capital Online and Leaders in Heels.

Event details: