How do you get started on a copywriting task? Do you simply start writing?
Overlook this vital stage of copywriting at your peril. When you’re writing copy, the only person who matters is your reader. Your marketing strategy, every point you explore and every word you write must be tailored to them. Getting to know your reader can be a time-consuming task but it pays big dividends.
Join Freya Giles to learn how to build a reader avatar and how that avatar will be your guiding light.
Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency specialising in end-to-end support for marcom teams.Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps clients master the art and science of communication through a range of practical, hands-on courses.