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  • ICON Webinar: B2C marketing trends/principles that need be adopted by B2B organisations

ICON Webinar: B2C marketing trends/principles that need be adopted by B2B organisations

  • 05 August 2020
  • 12:00 PM - 1:00 PM
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.



More information on this great webinar coming soon.

Presenter details:

Carmen Bekker
Partner, Customer, Brand & Marketing Advisory - KPMG

Carmen is a KPMG Partner specialising in Customer, Brand & Marketing Advisory and currently runs their ASPAC customer team. Carmen works alongside some of Australia’s best Marketing and Customer teams delivering transformational customer led strategy, operations and experience. Carmen runs the CMO Advisory helping clients achieve the very best from their Marketing and Communications functions from people to technology. Carmen’s focus is on delivering customer centric results for her clients.

Carmen has more than 20 years’ experience managing complex, multi-regional marketing and communications issues for clients with one key passion; to grow clients’ brands and their businesses. She was based in London for over 15 years, and has worked with leading international brands in London, Europe, USA and Australia, She developed transformational strategy and campaigns for major global brands.

Andrew Baxter
Senior Advisor, Customer, Brand & Marketing Advisory - KPMG

Prior to joining KPMG in 2018, Andrew was the Chairman of Publicis Communications, one of the country's largest groups of communication and marketing businesses, and was a trusted counsel to many of Australia’s largest companies and brands, as well as the NSW, Victorian, Queensland, Northern Territory and the New Zealand and Australian Federal Governments.

His expertise lies in Marketing, Digital Transformation, Branding, Creativity, Brand Reputation, Communications, Data, Customer Experience, and China Cross-Border. In addition to being the Adjunct Professor of Marketing at the University of Sydney, he holds a number of Board roles , including as Chair of Deakin Business School, Chair of the Lord Mayor’s Charitable Foundation, and Chair of Tjapukai, as well as being a Non-Executive Director of the Sydney Symphony Orchestra and Australia Pork, and on the Advisory Board of the NBL.

Event details:

Date:  Wednesday, 5 August 2020
Time:  Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:00 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
Login Details: 

Webinar - login details to be sent to registrant closer to the webinar
Webinars are also recorded and loaded onto our website for future viewing.

Price:  ICON Member: Free
Non Member: AUD$90

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