ICON Webinar: Twelve Marketing Matters that Matter

2020 has changed the business landscape forever and the accelerated digitization of the marketing sector might be the best litmus test for which businesses will adapt and survive.

Carmen Bekker, Partner, Customer, Brand & Marketing Advisory, KPMG and Andrew Baxter, Senior Advisor, Non-Executive Director and Chairman at BHG Capital and the Adjunct Professor of Marketing at the University of Sydney meet with various CEO’s, Board Directors and CMO’s each year, giving them a unique perspective on the marketing matters that matter. During this seminar Carmen and Andrew will discuss the twelve marketing and communications topics that are being regularly asked about in 2020.

• New technology and digitally driven marketing
• Marketing fundamentals in danger businesses cannot ignore
• The impact of Covid-19 on marketing
• Lessons from the B2C world for B2B businesses

Essential and engaging, this discussion helps businesses unlock the power of marketing today and into the future.

Presenter details:

Carmen Bekker
Partner, Customer, Brand & Marketing Advisory - KPMG

Carmen is a KPMG Partner specialising in Customer, Brand & Marketing Advisory and currently runs their ASPAC customer team. Carmen works alongside some of Australia’s best Marketing and Customer teams delivering transformational customer led strategy, operations and experience. Carmen runs the CMO Advisory helping clients achieve the very best from their Marketing and Communications functions from people to technology. Carmen’s focus is on delivering customer centric results for her clients.

Carmen has more than 20 years’ experience managing complex, multi-regional marketing and communications issues for clients with one key passion; to grow clients’ brands and their businesses. She was based in London for over 15 years, and has worked with leading international brands in London, Europe, USA and Australia, She developed transformational strategy and campaigns for major global brands.

Andrew Baxter
Senior Advisor, Non-Executive Director and Chairman

Chair, board director, business advisor and marketing thought leader, Andrew is a Senior Advisor at BGH Capital and the Adjunct Professor of Marketing at the University of Sydney. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis, and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.

Andrew is also the Chair of Australian Pork, Chair of Tjapukai, Chair of Commtract, a Non-Executive Director of the Sydney Symphony Orchestra and on the Board of the NBL. Furthermore, he has had previous Board roles at the Lord Mayor’s Charitable Foundation (Chair), Deakin Business School (Chair), Catch Group, The Song Room (Chair), Melbourne Aces (Chairman), CC Media (a HT&E company) and the Communications Council. Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University.

Event details: