This session will focus on how to counteract the effects of ineffective marketing spend and demonstrate what it takes to stand out in an increasingly competitive marketplace.
Many firms suffer from a lack of awareness, underperforming websites, no real point of difference from the competition, and partners and fee earners who consider themselves professionals rather than salesmen or marketers.
Session participants will learn how to engage potential clients without sounding confused or bland and how to build trust and credibility, so they become the provider of choice over time.
Key points covered include:
- Why you should change your attitude and behaviour to business development.
- The profit model all successful businesses must master.
- How the answers to 3 simple questions can change your financial life.
- What the real differentials are between competing firms.
- The ‘must implement’ ideas to drive revenue growth in the modern world.
Key Takeaways: After attending this session, participants will be able to understand what it takes to be perceived as experts in their field and will be able to leverage this new-found status to attract new clients and win more new business.
Who is it for: The session is wholly relevant for Business Owners, Managing Partners, Partners, Senior Associates, Practice Managers, Marketing Directors and others responsible for business development.
Session Requirements: An open mind to understand that these skills whilst not addressed in law, accounting or engineering school, play an integral part in running a successful and growing practice.
Alistair Marshall has helped leading law firms, accountancy practices, engineers, retail banks and household name corporates attract new clients and win more new business for more than 30 years.
Unlike many other consultants who are very theoretical, Alistair has a hands-on, practical approach, free of jargon and business school nonsense. His track record demonstrates consistent results in achieving double digit growth in new client instructions. Alistair has spoken at various forums - Queensland Law Society, Australasian Legal Practice Managers Association, The Tax Institute of Australia and Women Lawyers Association to name a few.
||Wednesday, 1 July 2020
||Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am
||Webinar - login details to be sent to registrant closer to the webinar
Webinars are also recorded and sent to registrants.
||ICON Member: Free
Non Member: AUD$90