ICON WEBINAR: The challenge for communicators in an age of mistrust, misinformation and the COVID-19 pandemic

In 2020, SenateSHJ launched the Togetherness Index, a first study of its kind, exploring the role communication plays in connecting people and changing behaviour. COVID-19 demonstrates the important role togetherness plays in the success or failure of our fight against a common threat. The findings of the inaugural Togetherness Index pose a significant challenge for communicators in an age of mistrust, misinformation and the COVID-19 pandemic.

As strategic communicators, SenateSHJ wanted to explore this idea from a communication perspective. We wanted to know how well communication, from a range of sources, brings people together – or not. We wanted to know what source and type of communication works in bringing people together.

In this webinar, SenateSHJ partner Jodie Wrigley will share the key findings from the Togetherness Index, discussing how strategic communication can play a role in shaping new connections and networks between groups. She’ll also explore how these are critical in developing stronger communities, stronger relationships between organisations and stakeholders and a stronger economy that is COVID fit.

Presenter details

Jodie Wrigley
Head of Health and Social Change,Senate SHJ

Jodie is a strategic communications and behaviour change specialist with more than 20 years’ experience.

Her expertise lies in developing and driving strategic communication and behaviour change campaigns spanning multiple stakeholder groups. She is a member of the PRIA and AASM, has held both in-house and consultancy roles and manages projects locally and globally.

With a particular passion for making a difference to the health and social challenges faced by the community, Jodie has extensive experience in the areas of social cohesion and community resilience, vaccination, smoking cessation, health screening and medical research.

In addition, as a media and crisis communication specialist, she regularly provides issues and crisis facilitation and media coaching support to leadership teams.

Working on projects for both the public and private sector, Jodie has supported a wide range of government agencies, international organisations, companies and not for profits across a number of sectors including health, peace and security, social and community services.

Jodie is also a postgraduate lecturer in social issues marketing, health and crisis communication at the University of Sydney.

Event details