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  • ICON Webinar: Not Your Conventional Marketer: How David Redhill uses creativity and emotion to build brands

ICON Webinar: Not Your Conventional Marketer: How David Redhill uses creativity and emotion to build brands

  • 27 October 2021
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Daylight Saving time. Webinar login details will be emailed to registrants.
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David Redhill is the former global CMO for Deloitte Consulting. David was the architect of the firm’s highly successful Green Dot branding. Under his tenure, first as CMO of Deloitte Australia and then the global consulting business, Deloitte’s revenues in Australia soared from $350 million to $1.5 billion.

David will talk about his career to date, including how his early work experience and the ‘analog’ skills he developed (such as composing and playing music, photography and writing) combined at Deloitte to create a highly successful brand strategy. He’ll discuss how creativity is a fundamental element of marketing. As a non-conventional marketer working in a (fairly) conventional professional services firm, David will cover how he built Deloitte’s branding using creativity and emotion to interest and engage partners and clients, and what marketing levers he was able to pull using a range of creative mediums. David will also give us his views on global marketing trends and where the future lies.

Join us for a not-to-be-missed, wide-ranging discussion with one of Australia’s most experienced marketers.

Presenter Details:

David Redhill

David Redhill is a specialist advisor working in the areas of marketing, brand and creative strategy, communications and cultural transformation. He has worked with boards, senior executives and the workforces of some of the world’s largest and iconic organisations, ranging from creative agencies and professional services firms to startups and global technology leaders.

As National CMO, Deloitte Australia for 12 years, David was a key contributor to the firm’s renowned turnaround and award winning performance, and during his five years as Global CMO for Deloitte Consulting, he orchestrated the branding, alliance and marketing strategy of the world’s largest consulting organisation, as well as establishing a global creative ecosystem of the firm’s creative and digital agencies.

David has won two Cannes Lions for creative data and storytelling, along with multiple awards for editorial, video production, brand design, sound production, photography and journalism. In 2013 he was named Australia’s Marketer of the Year by the Australian Marketing Institute.

Event Details:

Wednesday, 27 October 2021

Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Brisbane - 11:00 am - 12:00 pm
Hong Kong / Singapore / Perth - 9:00 am - 10:00 am

Free to ICON members
AUD 90 for non members
Webinar login details will be sent to the registrant upon registration. 

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