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ICON Webinar: CMO Survey Findings

  • 09 May 2023
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.


Registration is closed

We’re inviting you to hear the findings from our recent survey covering omnichannel standards and practices. Our upcoming webinar will reveal key insights from the whitepaper, ‘Taking the temperature of omnichannel marketing in APAC’, and provide a forum to discuss omnichannel best practice with fellow members.

Highlights from the report include..

  • Just 4% of of companies feel they are leading the industry in terms of omnichannel connectivity and experiences.
  • But 77% believe that omnichannel is important to their organisation’s success in the market.
  • Only 4% of companies suggest that their teams can access a 360-degree customer view based on real-time reporting.
  • Lack of organisational understanding of omnichannel challenges or how to move to an omnichannel model, is the most common barrier to adoption

If you would like to know more, join us for an informative online session with Fraser McNaughton, ICON President,  our Board member, Mona Lolas and Nora from Bluprintx.

Presenter Details:

Fraser McNaughton, Chief Marketing Officer at Grant Thornton and ICON President

Fraser McNaughton is the Chief Marketing Officer at Grant Thornton Australia. Based in Sydney he leads a national team of highly experienced and enthusiastic marketing, sales, and communications professionals, together, responsible for defining and delivering Grant Thornton’s go to market vision, strategy and objectives.

Fraser is an experienced and intuitive marketing and sales professional who, as a member of Grant Thornton’s executive team, has a particular passion for improving client interactions as a driver of better client experiences and the foundation to brand loyalty and sustainable revenue growth. He has over 25 years experience and a proven record of achievement in the professional services, financial markets, insurance and digital media industries.

Nora Slattery,  APAC Regional Director, Bluprintx

Nora is responsible for the success, growth, continuous improvement and enablement of the APAC region’s people, partners and customers. As a trusted partner to more than 400 organizations, Nora brings a pragmatic approach to major organization-wide change, speaking the language of all stakeholders from the C-Suite to the technical team. In her time with Bluprintx, she has become a respected Director, Principal Consultant, mentor, Change and Transformation Officer and Operational Lead and is the longest serving, most experienced and highly sought after consultant and advisor in the MarTech field across APAC.

Mona Lolas, B2B Marketing and Sales Global Advisor

Mona Lolas is an accomplished Global Sales and Marketing Executive with over 25 years of experience in High Tech and Consulting.

As an industry veteran who is passionate about technology and marketing, Mona has deep expertise in B-to-B technology marketing and sales leadership. She has in-depth knowledge of marketing disciplines including strategy and planning, channel marketing, content creation, customer and industry marketing, demand creation, events, and public and analyst relations.

Prior to moving into consulting, Mona held senior executive positions with market leading organisations including Forrester, Autodesk, Gartner, Symantec, Intel Security, IBM, Optus and Telstra. She served as a Board Director at AMI, Australian Marketing Institute as is currently the Board Member of ICON APAC.

Event Details:

Tuesday, 9 May  2023
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Brisbane - 12:00 pm - 1:00 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am


Free for Members
AUD 90 for non members

Webinar login details will be sent to the registrant upon registration.

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