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  • ICON Webinar in partnership with ON24: Accelerating Growth in Professional Services Marketing

ICON Webinar in partnership with ON24: Accelerating Growth in Professional Services Marketing

  • 10 August 2023
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.


Registration is closed

Amidst an incredibly challenging economic backdrop, the pressure is on marketing and BD functions at professional services companies to rethink how they go to market, drive growth and maximise efficiency.

Join us on 10 August 2023 for Accelerating Growth In Professional Services Marketing to hear from senior marketing leaders at Grant Thornton, Baker McKenzie and Deloitte on how they are optimising their teams, process and GTM strategies for success.

Main takeaways:

* The state of marketing in professional services

* Key considerations when looking to drive operational efficiency and scale

* How to improve the client experience and position yourself as a thought leader

* How marketing leaders can develop and upskill their teams

* Be the growth driver for your organisation.

Register today!

Presenter Details:

Fraser McNaughton, Chief Marketing Officer at Grant Thornton and ICON President

Fraser McNaughton is the Chief Marketing Officer at Grant Thornton Australia. Based in Sydney he leads a national team of highly experienced and enthusiastic marketing, sales, and communications professionals, together, responsible for defining and delivering Grant Thornton’s go to market vision, strategy and objectives.

Fraser is an experienced and intuitive marketing and sales professional who, as a member of Grant Thornton’s executive team, has a particular passion for improving client interactions as a driver of better client experiences and the foundation to brand loyalty and sustainable revenue growth. He has over 25 years experience and a proven record of achievement in the professional services, financial markets, insurance and digital media industries.

Tim Johnston, Senior Marketing Director, ON24

Tim Johnston is the Senior Marketing Director for ON24. He is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24, a platform that has been a force behind the 'always-on' marketing economy. 

Rochelle Tognetti, Chief Marketing Officer, Deloitte

Rochelle joined Deloitte Australia in 2008 and was promoted to Partner in 2019, before becoming the firm's first female Chief Marketing Officer in 2020.

She leads Deloitte Australia's go-to-market strategy and amplifies our brand by leveraging the firm’s capabilities to create distinctive client experiences. With extensive marketing experience across consumer and business-to-business markets, Rochelle is passionate about building Deloitte Australia's world-class marketing function and inspiring the Australian and offshore teams to think differently, embrace new technology, stay data-driven and improve the way Deloitte works.

Marlien Neilson, BDMC Director, Baker McKenzie

Marlien is an accomplished Business Development and Marketing Director with over 20 years of experience in professional services and currently the BDMC Director of Baker McKenzie Australia. Previously she has held senior leadership roles at Deloitte, PKF and other professional services firms in both Australia and South Africa.

As a BDMC generalist, Marlien’s true passion lies in bridging the gap between marketing and BD as she believes that integrating these functions is the key to unlocking growth and delivering exceptional client experiences. She emphasizes the importance of building and fostering high performing teams, as well as cultivating trusted relationships with clients. Understanding the clients’ challenges and tailoring services to meet their needs are fundamental aspects of her approach. As an avid sports lover, Marlien draws parallels between the lessons learnt on the field and the valuable application in the professional realm.

Event Details:

Thursday, 10 August 2023
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne/ Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am


Free for Members
AUD 90 for non members

Registration Details:
This webinar will be hosted on the ON24 platform.

By supplying your contact information, you  authorise ON24 to contact you. You will have the option to opt-out of future communications.

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