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  • ICON APAC 30th Anniversary 2023 Conference - Sydney

ICON APAC 30th Anniversary 2023 Conference - Sydney

  • 11 October 2023
  • 08:30 - 17:00
  • *Times stated are in Australian Daylight Savings Time
  • 59


Registration is closed

Don't miss Australia's Premier Professional Services Event

Driving the Change

How Marketing & BD can set the Agenda for Firm Growth and Renewal.

Artificial intelligence, corporate ethics, hybrid work and so much more.

It’s all changing the way we work each and every day.

For marketers, sales leaders, business developers and communicators, the big question is whether these new attitudes and technologies help or hinder our core pursuit – driving change within our firms and across our markets.

If you are a B2B professional in any sector, whether it’s accounting, legal, engineering, property and architecture, technology, management or elsewhere, the 2023 ICON APAC Conference will help you navigate the new landscape and provide the knowledge you must have to set the agenda for your firm’s growth and renewal.

And of course, the conference will be followed by the famous ICON APAC Cocktail Party where you can meet, greet and kick up your heels with friends and colleagues.

We hope you can join us to celebrate 30 years of ICON APAC supporting B2B marketers in Australia and the Asia Pacific.

For a detailed brochure on the Sydney programme, click here.

Conference Keynote Speaker Details:

Topic: The AI Tsunami: How Professional Services brands can retain control in the age of machine learning.

Melissa Donnelly, Director, Affinity Communications

In her 30 plus-year career, Melissa Donnelly has launched, reignited and triaged global brands, as well as brands that are rock stars in their own industries. She knows that when CEOs are scaling for growth, they need a powerful brand vehicle and show-stopping communications.

Melissa's portfolio encompasses global enterprises, such as MTV, ESPN and Telstra; along with NFPs and NGOs; plus high-growth ventures in the professional services, technology, telecommunications and mining services sectors.

Topic: The Great Debate: Should Marketers have sales targets?  Revenue Marketing in focus

Andy McFarlane, Managing Principal - Asia Pacific, Inflexion Group

Andy is an accomplished senior executive with a deep B2B commercial and international marketing skillset. He has a strong track record of delivering results through a pragmatic and people centric approach with extensive global experience across the technology and professional services sectors. Andy is currently the Managing Principal for Inflexion Group in Asia Pacific. 

Regan Barker, Head of Sales & Sales Enablement, Grant Thornton

With over a decade of experience in banking, finance, and professional services, Regan is committed to applying structured true sales processes and coaching across the industry.

Based in Brisbane, Regan leads a national market-facing team focused on both inbound and outbound sales, as well as the sales enablement program that benefits the entire business. This creates a full-circle model that transforms best practice sales into practical strategies for adoption across the firm.

Alex Lloyd, Head of Marketing, Advanced Navigation

Alex's career has been a fascinating exploration of the intersection between marketing and innovation. For the past 5 years, out of his 18-year career, he has held influential roles in two of Australia's most pioneering deep-tech and fintech companies.

His current position as Head of Marketing at Advanced Navigation highlights his dedication to pushing the boundaries of marketing strategy in the world of deep tech. Prior to this, he served as the CMO for Shaype Group, where he led both global B2B and regional B2C marketing functions. In these roles, Alex's focus was consistently on fostering collaboration across teams, challenging conventional thinking, delivering tangible results in new and forming categories.

Danielle DeAmicis, Head of Marketing, AUS & NZ, SAS

As Head of Marketing, Australia and New Zealand, Danielle is responsible for all marketing activity across the region at SAS, the global leader in advanced analytics and AI. With a wealth of experience in the technology industry, Danielle is passionate about building and growing brand, revenue and market share, powered by a data-driven mindset. Prior to joining SAS in 2015, Danielle worked in marketing roles for ClickSoftware, Dion Global Solutions and Starcom.

Facilitator - Mona Lolas, Global Sales & Marketing Executive

Mona Lolas is an accomplished Global Sales and Marketing Executive with over 25 years of experience in High Tech and Consulting. As an industry veteran who is passionate about technology and Partnership, Mona has deep expertise in B2B technology marketing and sales leadership. She has in-depth knowledge of marketing disciplines including strategy and planning, channel/partner marketing, Partner programs, indirect sales leadership, and analyst relations.

Prior to moving into consulting, Mona held senior executive positions with market-leading organizations including Forrester, Autodesk, Gartner, Symantec, Intel Security, IBM, Optus, and Telstra. She served as a Board Director at AMI, Australian Marketing Institute, and is currently a Board Member of ICON APAC. Named Revenue Marketing: Ones to Watch 2023

Topic: Panel | Ethics, Trust and the Management of Professional Services Brands

Nathan Quigley, Res Publica

Nathan cut his teeth as a political communicator through a period when the trade-offs between short-term electoral success and long-term reputation became increasingly stark.

Over the span of a decade he worked with politicians across the country, and led campaigns at both state and federal levels as State Director for the NSW and WA Nationals.

For the past five years, Nathan has been based in Sydney with Res Publica, which works with some of Australia’s leading companies across a core set of strategic communication disciplines, with a focus on building trust through mutual understanding.

Sue Woodward, Director, Brand, Marketing & Communications, MinterEllison

Sue Woodward is the Director of Brand, Marketing, and Communications at MinterEllison, a role that encompasses a vast range of responsibilities, from communications, media, client experience, and digital channels, to CEO communications and managing the marktech stack. With over 30 years of experience, across industry, Sue has a track record in establishing and nurturing brands, navigating issues and crisis management through clear and authentic communication.

She bridges the nuances of marketing and sales, leading initiatives that prioritise audience needs, ensuring every strategy, campaign and communication is meaningful and relevant. Drawing upon data, insights, and analytics, she consistently measures and achieves success in fast-paced and competitive environments. 

Nick Hunter, Founder & CEO, Paper Moose

Nick is Paper Moose’s co-founder, CEO and ECD. Nick began Paper Moose to produce his own work as a budding actor and director, but quickly fell in love with the world of advertising and branding and its potential to positively impact the planet.

Over the last twelve years he has successfully transitioned the company from a collective of artists to a hybrid creative agency, managing 30+ staff and working on some of Australia's most exciting businesses, leading projects and national campaigns for Australian Ethical, Felix mobile, Lion, BWS, Brighte, R U OK, Jimmy Brings, UTS and NSWGov.

Topic: Reigniting CRM use and optimising effectiveness

David Feeney, Senior Sales Executive, Slalom

David has been working in what could be broadly described as the CRM space for over 25 Years – though it pains him to admit that.

Commencing as a Contact Centre Manger in the Telco Industry for organisations like OneTel and Alcatel-Lucent, David spent the initial 10 years of his career in Operations and Service Delivery focussed roles.

In 2007 he swopped over to Sales focussed roles, including co-founding a bootstrapped Salesforce Implementation Partner and working at larger organisations such as DXC, Deloitte and now Slalom. Throughout these years David has been primarily focussed on the Salesforce and ServiceNow platforms.

Working in both the CRM and Sales arenas story telling is a large part of what David does and outside of work his interests include moonlighting as an event MC and Sports Commentating – David recently worked as a commentator for FIFA at the Women’s Soccer World Cup.

Antoinette Chan, Strategic Pursuit Leader, Ernst & Young

With over 16 years in professional services, Antoinette’s experience spans the whole spectrum of clients and markets from marketing and communications to business development and strategy. From industry programs, to practice areas/solutions to whole of firm, she has worked extensively with senior stakeholders and with clients to commercially drive results. She has a keen passion for working collaboratively to drive transformation and initiatives with focus - from best practice marketing strategies and implementation to client account strategies and experience, pursuits coaching, creating high performing teams and leadership.

Antoinette has proven success in driving commercial strategies across businesses, markets programs and key clients within complex organisational structures, leading senior stakeholders across global, regional and national networks. Having worked in Australia, Asia, Europe and the UK, she has a sound understanding of client issues and expectations across borders and implementing pragmatic and effective programs to drive brand, client experience, opportunities and market engagement.

Duncan Bell, Global Head of Marketing Technology, GHD

Duncan has 15+ years across the Architecture, Engineering and Construction industry with a passion for optimizing marketing technology platforms and delivery of digital marketing. Most recently he has lead GHD’s Martech transformation, including the implementation of new CRM, Marketing Automation, and Digital Experience platforms and their associated processes - including demand generation strategies.

Facilitator - Vivienne Corcoran, Director, Marketing Logic

Vivienne has been an enthusiastic member and presenter for APSMA and now ICON since back in the days when there were 8 large accounting firms! She started her working life with actuaries and has since held marketing and strategy director roles for accountants, engineers, IP and IT firms, and lawyers, working and presenting all over Australasia and throughout UK and Asia.

Along the way Vivienne spent 15 years in brand strategy, developing and rolling out brands for B2B and B2C brands such as Telstra, ANZ and NEC. In the last 10 plus years Vivienne has developed a real passion for the voice of the client. She has interviewed 000s of clients and developed and delivered client feedback programs. She lectures in practice development and marketing for the College of Law in their Masters program and is the author of “Growing Your Professional Practice”. More recently Vivienne has taken this passion into working on a PhD in client feedback with Edinburgh Business School.

Topic: Getting a Business Case over the line | CxO Panel

Kiri Brain, Chief Executive Officer, Turks

Kiri is CEO of a national specialist law firm - leading a team of highly skilled and experienced lawyers who provide solutions for clients in the insurance, commercial, and banking sectors.

With over 20 years of combined experience in human resources, marketing, and operations, Kiri provides a unique perspective on how to manage and grow a successful professional services business in a competitive and dynamic environment.

Deborah Biber, Chief Executive, Blue Moon Advisory

Deborah is an experienced C-Suite leader in international business chambers and associations in Asia and across the Pacific. She has enjoyed leading roles in board and management engagements with a range of major companies and organisations of all sizes.

Skilled in stakeholder management with a proven track record in board governance, advocacy, brand development and business growth, she has a keen focus on engaging digital development activities for SMEs.

Having worked in Asia for 30+ years, Deborah is adept at working across geographies and cultures; possesses a global mindset, valuable network, and proven strategic planning and communication capabilities.

Jodie Proudlock, Chief Operating Officer,FB Rice

Jodi has worked extensively with law firm Partners and senior leadership for over 25 years, to identify, facilitate and implement strategic direction and ensure day-to-day operations are aligned and implemented according to strategy.

Completing her MBA in 2004, and holding senior management positions in professional services organisations, at Board Level and at the grass roots of the company, enable her to provide innovative solutions for professional service firms.

Jodi has held positions on the Board and NSW branch committee of the Australasian Legal Practice Management Association (ALPMA) and is passionate about continuous improvement and innovation.

Facilitator - Priyanka Nadkarni, Director, Window Seat Consulting

Priyanka is the MD at WS Consulting, an APAC marketing consultancy optimising digital channels and capabilities into the sales and marketing teams of multi-national brands and scale ups, in Financial Services and Fintech. Having spent the last 18+ years in B2B marketing, and 12+ years based in Asia – Priyanka has worked with brands such as Experian, Westpac, ANZ, Standard Chartered Bank and bolttech.

With first-hand experience in issues such as: the struggle to get senior management buy-in for adoption of tech; sales and marketing alignment; optimising digital media distribution; content marketing for lead generation; or introducing digital elements in event marketing; WSC helps other B2B marketers navigate their path to results.

Topic: Workshop | Storytelling

Lisa Nixon, Managing Director, BBS Communications

Lisa is a former journalist, now a highly regarded communications strategist, with more than 30 years’ experience advising senior executives on matters of reputation, strategic communication and crisis management.

She has a particular interest in B2B communication and advises professional services firms on brand and services marketing, internal communication and media engagement across accounting, law, engineering, architecture and design and project management.

Keynote | Is your firm a best kept secret? The relationship between client services and brand by beaton benchmarks.

Paul Bonomy, Partner, Beaton

Paul is focused on helping Beaton’s clients outperform in their served markets.

He assists firms’ leadership in the development and execution of strategy to deliver profitable growth. Specifically, he provides advice on client programs, pricing approaches, negotiation techniques and developing high value interactions with clients. He works with executive leadership groups and in a personal coaching capacity with partners.

CMO Panel | The Future of Work

Rory Grant, Co-Chief Marketing Officer, Gilbert + Tobin

Rory Grant began his journey in professional services in the most unassuming of ways—interning at a small London law firm, archiving client files from nine to five. Fast-forward nine years in BD and Marketing, and he now acts as Co- Chief Marketing Officer for Gilbert + Tobin, a top-tier firm known for breaking the mold.

Prior to stepping into the Co-CMO role, Rory served as the Director of Business Development at Gilbert + Tobin. Leading a multi-disciplinary team of experts, Rory focuses on transforming traditional frameworks for sales and client engagement.

Katie Rosser, Founder, Seldon Rosser

Co-founder of Seldon Rosser, Katie brings over 15 years’ experience advising senior leaders on vital hiring decisions and professional services marketing & BD experts on strategic career choices, across the Asia-Pacific region. Committed to staying at the forefront of the Future of Work, she enjoys advising senior leaders on optimal team structures and emerging trends as well as working with professionals seeking career changes which will position them well in teams of the future.

Rochelle Tognetti, Chief Marketing Officer, Deloitte

Rochelle joined Deloitte Australia in 2008 and was promoted to Partner in 2019, before becoming the firm's first female Chief Marketing Officer in 2020.

She leads Deloitte Australia's go-to-market strategy and amplifies our brand by leveraging the firm’s capabilities to create distinctive client experiences. With extensive marketing experience across consumer and business-to-business markets, Rochelle is passionate about building Deloitte Australia's world-class marketing function and inspiring the Australian and offshore teams to think differently, embrace new technology, stay data-driven and improve the way Deloitte works.

Halina Kochanowicz, Chief Commercial Officer, IPH

With a career spanning over two decades in the legal industry, Halina stands as a true visionary and influential leader. Renowned for her unparalleled expertise in business development and marketing, Halina has played an instrumental role in reshaping the landscape of the global legal services sector.

Halina's journey in the legal industry began when she embarked on a career as a lawyer at Allen & Overy. After earning an MBA, she quickly distinguished herself for her legal acumen and strategic thinking. This MBA helped her to find her true calling in the realm of business development and marketing. She started her BD/ Marketing career at Linklaters and worked for them in Brussels, Luxemburg, London, Sao Paulo, and New York. This global career exposed her to different languages, and she is fluent in Dutch, French, German, Portuguese, and English.

Halina is celebrated for her innovative approach to BD and marketing. She has championed the use of cutting-edge technology, data analytics, and market research to drive informed decision-making.

Fraser McNaughton, Chief Marketing Officer, Grant Thornton & President of ICON APAC

Fraser McNaughton is the Chief Marketing Officer at Grant Thornton Australia. Based in Sydney he leads a national team of highly experienced and enthusiastic marketing, sales, and communications professionals, together, responsible for defining and delivering Grant Thornton’s go to market vision, strategy, and objectives. Fraser is also the National Industry Leader, where he is responsible for the development and implementation of Grant Thornton’s national industry strategy.

Fraser is an experienced and intuitive marketing and sales professional who, as a member of Grant Thornton’s executive team, has a particular passion for improving client interactions as a driver of better client experiences and the foundation to brand loyalty and sustainable revenue growth. He has over 30 years’ experience and a proven record of achievement in the professional services, financial markets, insurance, and digital media industries.

Event Details:

Wednesday, 11 October 2023
8:30am - 5:00pm (Registration starts at 8:30am, for a 9:00am conference start)
The Fullerton Hotel, Heritage Ballroom
No.1 Martin Pl, Sydney, NSW 2000

Followed by cocktail party
6:00pm - 9:30pm
Social Dining @ Verandah Bar
Upper Ground 60 Castlereagh Street


Members (Full day conference & cocktail party): $500
Non-Members (Full day conference & cocktail party): $650
Members (Cocktail party only): $55
Non-Members (Cocktail party only): $75

Registration details:

By registering here, you give your consent to your contact details being shared with our ICON APAC Conference major sponsor. Please email events@iconapac.com if you do not want your contact details shared. 

ICON thanks our Conference Sponsors


ICON thanks our 'Future Talent' sponsor

ICON thanks our Conference Supporters

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