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ICON Webinar: Building AI-Augmented Brands - A Practical Approach

  • 16 November 2023
  • 12:00 - 13:00
  • *Times stated are in Australian Daylight Savings Standard time. Webinar login details will be emailed to registrants.


Registration is closed

Join us for an exclusive opportunity to advance your skills and take a leading role in shaping the AI-augmented brand narrative within your firm.

Following the response to Melissa Donnelly’s speech at our 30th anniversary conference, we’re offering all ICON APAC members access to a Deep Dive webinar:

Building AI-Augmented Brands: A Practical Approach. Normally valued at $3,500, Melissa is offering the Deep Dive as a gift to our members.


This interactive Deep Dive is crafted for B2B marketers and business development leaders who are eager to steer the AI conversation with the leaders of their firms.

You understand the ‘why’; now it’s time for the ‘how’.


  • A Clear Framework: Understand the unique CreateThinkAI™ model that frames the AI journey with Context, Creativity, and Critical Thinking.
  • Practical Steps: Unpack a 7-step playbook to guide discussions with partners and leaders, making AI less of a concept and more of an actionable strategy.
  • Real-World Applications: Workshop AI opportunities within your firm that can deliver measurable value. Discuss the ethical guardrails every firm should consider.

**Special Offer**: All attendees will receive a complimentary copy of Melissa’s "7-Step Playbook for AI-Augmented Brand Building".

Please fill in this pre-session poll.

Presenter Details:

Melissa Donnelly, Director, Affinity Communications

When CEOs and founders are on a mission to accelerate change and dominate their market, they turn to a strategic brand builder who is as relentlessly ambitious as they are.

In her 30 plus-year career, Melissa Donnelly has launched, reignited and triaged global brands, as well as brands that are rock stars in their own industries. She knows that when CEOs are scaling for growth, they need a powerful brand vehicle and show-stopping communications.

Clients rave about Melissa's ability to ignite the DNA locked inside their businesses, and use it to unleash dominant brands into the market. She's recognised as a brain surgeon for businesses who dissects brands, diagnoses challenges and implements treatment plans.

Melissa's portfolio encompasses global enterprises, such as MTV, ESPN and Telstra; along with NFPs and NGOs; plus high-growth ventures in the professional services, technology, telecommunications and mining services sectors.

Event Details:

Thursday, 16 November 2023

Regional Time:

Sydney / Melbourne - 12:00 pm - 1:00 pm

Brisbane - 11:00 am - 12:00 pm

Adelaide - 11:30 am - 12:30 pm

Hong Kong / Singapore / Perth - 9:00 am - 10:00 am

Auckland - 2:00 pm - 3:00 pm


Free to ICON members who attended the conference. Please email events@iconapac.com if you would like to be registered.

AUD 60 for Members 
AUD 90 for Non-Members

Registration details:

Webinar login details will be sent to the registrant upon registration.

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