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  • ICONic Book Club: Can Marketing Save the Planet?

ICONic Book Club: Can Marketing Save the Planet?

  • 09 August 2024
  • 13:00 - 14:00
  • Online - *Times stated are in Australian Eastern Standard Time
  • 79

Registration


Registration is closed

Please join us for the next ICONic book club on Friday 9 August at 1pm AEST. We will be discussing “Can marketing save the planet: 101 ways to use sustainable marketing as a force for good” by Michelle Carvill and Gemma Butler

The book explores how marketing strategies and tactics can be utilised to drive sustainability, promote eco-friendly consumer behaviours, and catalyse business transformation towards more environmentally responsible practices. Is this even possible in professional services?

During the book club we will:

  • Share our reactions and insights on the book's key themes and arguments
  • Brainstorm practical ways to incorporate sustainable marketing practices into our own work 
  • Discuss the challenges and opportunities for promoting sustainability in professional services.

Come prepared to share your own ideas and experiences to contribute to a meaningful discussion.

Event Details:

Date: Friday, 9 August 2024

Times:

Auckland - 3:00 pm - 4:00 pm

Sydney / Melbourne - 1:00 pm - 2:00 pm

Hong Kong / Singapore / Perth - 11:00 am - 12:00 pm

Open only to ICON members and is free of charge.

Login details will be sent to the registrant upon registration. 

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