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ICON Webinar: Mastering Business Growth & Demand Generation

  • 20 November 2024
  • 13:00 - 14:00
  • Webinar login details will be emailed to registrants.
  • 154

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Join us for an insightful webinar where you will have the opportunity to learn from one of the best in the industry. Our speaker, Steve Billingham, brings a wealth of knowledge from his 16-year tenure as a Partner at PwC, where he played a pivotal role in spearheading business growth initiatives.

Steve will delve into the art of cultivating trusted relationships and introduce his innovative concept of "The Right Demand Generation". This forward-thinking approach compels firms and individuals to re-evaluate their strategies for building a robust pipeline and optimising business development efforts.

Throughout the webinar, Steve will provide actionable strategies on several areas including:

  • Defining 'Right' Demand: Gain clarity on what 'right' demand means for your firm and understand its implications for your business development strategy.
  • Demand Generation Engine: Learn how to construct a demand generation system that reliably produces profitable opportunities, ensuring a steady growth trajectory for your firm.
  • Key Account Management: Discover effective techniques for managing and expanding your key accounts, a cornerstone for sustained success.
  • Client-Centric Growth: Explore how to adopt client-centric methods that not only meet but exceed client expectations, thereby accelerating firm growth.
  • Leveraging Client Feedback: Understand the significance of client feedback and how to harness it to continuously improve and tailor your service offerings.

To enrich the conversation, Steve will be joined by Sarah Blackburn, an accomplished business development professional with almost 20 years experience. Together, they will offer an in-depth perspective on the challenges and opportunities in today's competitive landscape.

This webinar is designed to equip you with the knowledge and skills to drive your firm's business development activities to new heights. Whether you're looking to refine your approach or seeking fresh ideas to reinvigorate your strategies, this webinar promises to be an invaluable session.

Speakers:

Steve Billingham

Steve is a client centric leader who has deep skills and insights into the art of client relationship management and how to build trusted, meaningful client partnerships.

His leadership experience includes roles as CEO of Capgemini in Australia where he led a business turnaround and growth strategy. He was also Markets Leader for PWC Consulting, driving significant year-on-year growth and Priority Accounts Leader for PWC Australia, achieving 75% growth of the portfolio through a 3-year strategy execution. 

Sarah Blackburn

With over 18 years in professional services, transitioning from ICT, Sarah has extensive experience in infrastructure services and the Big 4. Initially focused on marketing and corporate communication, Sarah shifted to business development and client strategy over the past decade and currently leads GHD’s Australian Key Client Program.

Event Details:

Date: 20 November 2024

Time: 1:00 pm - 2:00 pm AEDT

Price: Members: Free, Non-Members: $90.00

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