ICON NZ: Building Trust: The Key to Valuing Clients and Colleagues

In this interactive session, Jon Huxley will delve into the critical role of trust in fostering valuable relationships with both clients and colleagues. The presentation will blend insightful discussions with practical sharing, ensuring that attendees leave with actionable ideas for trust-building.

We will begin by exploring the science behind trust and the formula for gaining it, providing a solid foundation for understanding its importance. Next, we will redefine the concept of sales, highlighting how trust is pivotal in transformation of traditional sales approaches.

Attendees will learn effective ways to advise colleagues and leaders on building trust, supported by practical tools and frameworks. We will also emphasise the significance of mindset and habit in cultivating trust, offering specific strategies to adopt.

Creating environments where clients and colleagues are eager to engage with you will be a key focus, along with understanding why firms often compete less on price and how trust can lead to premium pricing.

By the end of the session, participants will be equipped with tangible ideas and strategies to enhance trust within their organisations, ultimately driving greater value for both clients and colleagues.

Speakers:

Jon Huxley
Director, The Business of Trust and Partner, Beaton Research and Consulting

A client-facing specialist and adviser to NZ and Australian professional services in client experience, business development and growth strategy

Much of his work is helping clients and in-house teams develop the culture, skills, systems and processes to create strong, high trust client relationships and industry leading client experience. In short, so clients (and colleagues) choose you and your business as opposed to someone else.

Prior to working with both Beaton and The Business of Trust, Jon was General Manager of Business Development at Beca for 7 years. He has worked in client facing roles for 25 years and cites being a Sales Manager at Newcastle Breweries, selling Newcastle Brown Ale to Working Men’s Clubs, as his most valuable education!

Event Details:

ICON thanks event sponsors: