ICONic Book Club: The Activator Advantage

How the best partners build client loyalty - and keep it?

Client loyalty isn’t what it used to be. Even long-standing relationships can now feel uncertain, despite years of strong results. So what are the top-performing partners doing differently?

This book club dives into The Activator Advantage, a data-driven exploration of what sets today’s most successful professional service partners apart. Based on insights from nearly 3,000 professionals, the book breaks down five distinct partner types - and reveals why only one of them, the Activator, consistently drives client growth and loyalty.

Special guest moderator: Pat Spenner, Managing Director with DCM Insights - the firm behind the book - will lead discussion and take your questions live.

Join us for a lively discussion about the Activator mindset, the future of rainmaking, and practical ideas to take back to your firm.

We’ll provide key takeaways, conversation prompts—and a space to challenge the status quo.

Event Details:

Date: Friday, 15 August 2025

Times:

12:00 pm - 1:00 pm: Sydney, Melbourne, Brisbane

11:30 am - 12:30 pm: Adelaide

2:00 pm - 3:00 pm: New Zealand

10:00 am - 11:00 pm: Perth, Hong Kong, Singapore

Open only to ICON members and free of charge.