The Thinking Behind the World's Best Professional Firms. Now Yours to Learn
For decades, the most successful law firms, consulting practices, accounting firms, and advisory businesses have been shaped by one person's ideas. Now, with David Maister's permission, those ideas are available to you in a learning experience built for the way professionals actually work today.
The Authority Behind the Course
David Maister isn't just an academic voice. As a former Harvard Business School professor who spent decades consulting to professional partnerships across six continents, he built his frameworks inside real firms facing real challenges — growth, culture, client trust, profitability, and the relentless pressure to perform.
His books — Managing the Professional Service Firm, True Professionalism, and The Trusted Advisor — aren't just well-regarded. They're dog-eared, underlined, and sitting on the desks of partners and leaders who built careers around his thinking.
Who This Is For
If your work lives at the intersection of expertise and relationships, you'll find this course immediately useful. That means fee earners like lawyers, accountants, consultants, engineers, architects, financial advisors, and bankers — but equally, the business development managers, marketers, client relationship leads, and growth strategists who make professional firms competitive.
Great BD and marketing in professional services isn't just campaigns and collateral. It's trust, positioning, and understanding how clients buy expertise. Maister understood this better than anyone.
You can register for the complete eleven-module series, or choose the individual modules most relevant to you.
- What Clients Really Buy From You
- The Trust Equation
- David Maister's Frameworks for an AI World
- The Economics of Law Firms
- Business Development For Professional Services
- Managing Up & Working with Senior Colleagues
- Professionalism and Ethics in Practice
- Shaping Culture & Managing Team Performance
- Productivity & Time Management
- Mastering Peer Collaboration in Professional Services
- Building Trust & Service Leadership
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