As the year winds down, many marketing teams face a seasonal slowdown, but that doesn’t mean engagement has to stop. ICON, with ON24 will explore how professional services marketers can turn live events and webinars into evergreen, always-on campaigns that continue to nurture and educate prospects long after the event ends.
Join ON24 and ICON APAC to discover how leading firms are repurposing digital event content, automating engagement, and using data-driven insights to keep leads warm through the quiet months, setting themselves up for a strong start to 2026.
Key Talking Points / Agenda
The Quiet Season Opportunity
- Why December–January is ideal for nurturing leads, not just generating them.
- Shifting focus from “live event mode” to “always-on engagement.”
The Evergreen Content Strategy
- Turning webinars, panels, and workshops into bite-sized on-demand assets.
- How to build thematic “evergreen hubs” or content
Personalised Nurture Journeys
- Using engagement data to trigger personalised email or CRM journeys.
- How to keep professional audiences engaged without overwhelming them.
Measuring Success
- Tracking ongoing lead engagement and conversion from evergreen content.
- Examples of metrics that show ROI beyond the live event.
Case Study / Panel Discussion
- ICON member firm shares how they repurposed a flagship event into a 6-month nurture campaign.
Facilitator:
Mona Lolas
Global Sales Executive and APAC Marketing Programs, Apptio, an IBM Company
Mona Lolas is an accomplished Global Sales and Marketing Executive with over 25 years of experience in High Tech and Consulting. As an industry veteran who is passionate about technology and Partnership, Mona has deep expertise in B2B technology marketing and sales leadership. She has in-depth knowledge of marketing disciplines including strategy and planning, channel/partner marketing, Partner programs, indirect sales leadership, and analyst relations.
Prior to moving into consulting, Mona held senior executive positions with market-leading organisations including Forrester, Autodesk, Gartner, Symantec, Intel Security, IBM, Optus, and Telstra. She served as a Board Director at AMI, Australian Marketing Institute, and is currently a Board Member of ICON APAC. Named Revenue Marketing: Ones to Watch 2023.
Speakers:
Caroline Wiemann
Director APAC Marketing
ON24
Caroline has over a decade of experience leading marketing teams across global enterprise organisations. Throughout her career, she has driven transformative strategies for some of the world’s most recognised brands, building scalable programs that deliver measurable growth. Caroline is a passionate advocate for the future of marketing, leveraging AI and data-driven insights to create personalised, impactful experiences that connect businesses with their audiences in meaningful ways.
Duncan Bell
Global Head of Marketing Technology
GHD
Duncan Bell is a digital marketing leader with 20+ years’ experience, specialising in MarTech over the past six years and helping GHD build smarter, more connected customer experiences to drive success and pipeline across the full funnel.
Alaina Pirrottina
Marketing Director
JLL
Alaina Pirrottina is Marketing Director for Leasing Advisory across ANZ at JLL, where she leads strategic marketing initiatives that drive growth across Office Leasing, Tenant Representation and Logistics & Industrial Agency services. With over seven years of progressive marketing leadership at JLL, Alaina has managed national campaigns across Office, Retail, Industrial and Hotels sectors. She specialises in strategic planning and developing cross-functional marketing strategies that drive revenue growth in the commercial real estate sector.
Event Details:
Date: 9 December 2025
Times:
1:00 pm - 2:00 pm: Sydney, Melbourne
12:00 pm to 1:00 pm: Brisbane
12:30 pm - 1:30 pm: Adelaide
3:00 pm - 4:00 pm: New Zealand
10:00 am - 11:00 pm: Perth, Hong Kong, Singapore
Price:
Members: Free,
Non-Members: AUD90.00.
PM Forum Members: Activate your reciprocal membership. Once confirmed (usually within 2 business days), you’ll be able to register for ICON events.
ICON thanks event partner:
