ICON Singapore: AI, Marketing and the Road Ahead

We’re excited to invite you to a fun and informative Lunch & Learn event hosted on Thursday, 29 January.

Whether you’re curious about the future of AI or looking to sharpen your marketing edge, this session is designed for you. Hear from Shawn Low (Green Hat) and Adrian Smith (Surbana Jurong) as they explore the latest trends, share real-world examples, and broaden perspectives with other professionals across Singapore.

What can you expect?

• Generative Engine Optimisation (GEO) is emerging as the next evolution of search and brand visibility. As B2B buyers increasingly rely on generative AI tools like ChatGPT to research problems, compare vendors, and shape decisions, GEO focuses on how brands show up inside AI-generated responses. We’ll explore what GEO is, why it matters now, and how marketing leaders can measure and improve their brand’s presence within large language models.
• Stakeholder engagement: Learn fresh approaches to connect and communicate with stakeholders in meaningful ways.
• 2026 challenges & opportunities: Get ahead of the curve with insights on what’s coming, and how to turn challenges into opportunities.

Speakers:

Shawn Low,
Regional Director, Green Hat Marketing

Shawn is a senior marketing leader with 15+ years’ experience across B2B and B2C in APAC. He has led teams delivering cut-through campaigns, GTM and ABM programs for brands such as Korn Ferry, SAP, Nestlé Professional, P&G and many more.

Adrian Smith
Global Marketing Energy & Communications Lead, Surbana Jurong

Adrian is a Singapore-based B2B marketing and brand strategy leader with a track record of driving customer-centric transformation, integrated campaigns and revenue growth across global, regional and local markets at Bayer, Telstra, KPMG and more.

Event details:

We can't wait to see you there.