The two purposes of business are marketing and innovation. Everything else – accounting, sales, manufacturing – is a cost.
So says Colenso co-founder, serial entrepreneur and slayer of sacred cows, Mike Hutcheson. His proposition: businesses wither and die because they look in the wrong direction – to the past – instead of focussing on what’s possible in the future.
This event will challenge marketers to take their place at the big table, ensuring marketing drives every important business conversation. It will challenge others in the business to shift their focus to what matters most. And it will place storytelling front and centre of all that makes businesses flourish.
Every ICON member should attend this event. Even better, bring your CFO with you.
Speakers:
Mike Hutcheson Storyteller, entrepreneur, marketing guru
Mike has a long history of building great marketing businesses, including two of New Zealand’s best known advertising agencies. He is an in-demand speaker on communications strategy, innovation, creativity, advertising and storytelling as a foundation for success. An outspoken advocate for New Zealand business, he is also an inductee into New Zealand’s Marketing Hall of Fame.
Event Details:
Date: 14 May 2026
Time: 5:30 pm – 7:30 pm
Location: Level 3, GHD Centre, 27 Napier Street, Auckland 1011
Price:
Members: Free | Non‑members: $90.00
ICON thanks our sponsor