ICONic Awards 2027 — Tile 1 Preview

ICONic Awards 2027

Celebrating marketing excellence, innovation and impact in professional services

If your team delivered work that made a difference in 2026, whether through a successful campaign, a lasting client program or a strategy that transformed the firm, this is your opportunity to give that work the recognition it deserves.

Now in its second year, the ICONic Awards bring together the APAC professional services community to celebrate the people and teams driving real impact across business development, marketing, communications and client experience.

Key Dates

Nominations Open 1 December 2026
Nominations Close 21 February 2027
Awards Ceremony March 2028
ICONic Awards 2027 — Award Categories

Team Awards

Celebrating the teams that delivered real, measurable impact in 2026

Precision Impact Award

Best Campaign — Brand, Practice or Service

For the campaign that hit its target with precision — sharp strategy, creative execution and measurable results that elevated a brand, practice or service line.

2026 Winner Clayton Utz Digital Economy & Cyber Team
Nominate Your Team

Narrative Impact Award

Marketing / Communication Excellence

For the team that shaped the story — compelling communications, thought leadership or content that shifted perception and strengthened the firm's voice.

2026 Winner AECOM Defence Marketing Team
Nominate Your Team

Digital Dynamo Award

Best Use of Technology in BD / Marketing

For the team that harnessed technology, data or digital platforms to drive smarter business development, deepen engagement or transform marketing operations.

2026 Winner GHD Global Experience Team
Nominate Your Team

Client Champion

Outstanding Client Experience

For the team that put the client at the centre — delivering exceptional experiences, building deeper relationships and setting a new standard for client service.

2026 Winner GHD Global Experience Team
Nominate Your Team

Individual Awards

Recognising the people who led from the front and made an outsized impact

Strategic Champion

Senior Marketing / BD Leader

For the leader who drove strategic change — aligning marketing and BD with firm-wide goals, building high-performing teams and delivering sustained, measurable impact.

2026 Winner Ally Smitham Netional Senior Business Development Manager, Clayton Utz
Nominate an Individual

Bright Spark

Rising Star

For the emerging talent who punched above their weight — bringing fresh thinking, energy and results that signal the future of professional services marketing.

2026 Winner Ant Ogilvie Digital Marketing Officer, Beca
Nominate an Individual
ICONic Awards 2027 — Rubrics, Requirements & Judges

How It Works

Everything you need to know about judging criteria, nomination requirements and who's on the panel

Judging Rubric

Every nomination is assessed against these six criteria by our independent judging panel.

25%

Strategic Thinking

Goals clearly defined; alignment with firm/practice strategy; audience targeting.

20%

Innovation & Creativity

Fresh, bold ideas, use of new methods, channels of thinking.

20%

Execution Excellence

The quality of delivery, project management discipline, overcoming challenges.

20%

Measurable Impact

Clear metrics showing results (revenue, client engagement, brand lift, etc.)

10%

Client-Centricity

The extent to which the work placed the client at the centre — deepening relationships, improving experience or driving client-focused outcomes.

5%

Supporting Evidence

Quality and relevance of exhibits, testimonials and evidence provided.

Total Weighting 100%

Nomination Requirements

Ensure your submission covers each of these areas to give your nomination the strongest chance.

Written Summary

A clear, concise overview of the initiative, campaign or individual contribution (max 500 words).

Evidence of Impact

Supporting data, metrics, testimonials or case study results that demonstrate measurable outcomes.

Timeframe

The work must have been delivered or significantly progressed between January and December 2026.

Nominator Details

Full name, role and contact details of the person submitting the nomination along with their relationship to the nominee.

Approval

Nominations must be endorsed by a senior leader or line manager confirming the accuracy of the submission.

Supporting Materials

Optional attachments such as visuals, campaign assets, screenshots or short videos to bring your nomination to life.

Meet Our Judges

An independent panel of industry leaders will evaluate all nominations and select this year's winners.

To Be Confirmed

Judge 1

Coming Soon

To Be Confirmed

Judge 2

Coming Soon

To Be Confirmed

Judge 3

Coming Soon

To Be Confirmed

Judge 4

Coming Soon

Judges Announcement Coming Soon

Our independent judging panel is currently being finalised. Check back soon for full profiles and bios — we'll update this page as judges are confirmed.

ICONic Awards 2027 — Awards Ceremonies

Regional ICONic Awards Ceremonies

March 2027

Winners will be announced at regional ICONic Awards lunches held across our Asia-Pacific network in March 2027, bringing together finalists, peers and industry leaders to celebrate excellence in BD, marketing and communications.

Register for the event in your region

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