Generating and sharing compelling content has quickly become a vital weapon in the professional services marketing arsenal. But how do you meet the challenge to produce professional content that cuts through the clutter and finds its way to the right audience?
Melita Francis from Melita.Digital will share her thoughts on the current content marketing landscape and what marketers need to consider prior to planning and distributing content. She will address what content disruption looks like and provide examples of who has successfully used content to create ‘chaos’ within their industries.
Melita will also take a broad look at what content marketing strategy looks like; from planning, developing and reviewing different content distribution channels (paid, owned and earned) through to effectively measuring content performance.
This session will arm marketers with new ideas to better manage their content marketing strategy as well as tips and tools for achieving greater engagement (and hopefully creating content anarchy!).
About the speaker:
Melita Francis has a passion for all things digital. She is a digital marketing specialist with more than 18 years experience in digital strategy.
Throughout her career she has had the pleasure to work with some of the biggest players and brightest minds in the digital industry including DDB Needham, OMD, Adcorp, APN News & Media and Google Australia, (just to name a few). This experience has enabled her to develop particular knowledge and expertise in the digital space.
Today she uses her experiences and expertise to assist businesses across all aspects of digital marketing including strategy development, in-house training, management and execution. Melita has assisted many national and international brands in content planning and strategy. Some of her clients have achieved outstanding results and they now truly understand the power of ‘content optimisation’.
Who should attend?
Any marketing professional involved in generating, contributing or managing content within their firm.
APSMA thanks event sponsor: