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APSMA Singapore: WeChat Workshop - Build Your Own Campaign and Engage Stakeholders

  • 29 September 2016
  • 08:30 - 10:00 (UTC+08:00)
  • 8 Marina View #27-01 Asia Square Tower 1 018960 Singapore


  • For members of the Association of Proposal Management Professionals Australia and New Zealand (APMP ANZ) chapter

Registration is closed

With 762 million monthly active users, WeChat is not only an app – it is a way of life. For financial institutions and professional services, WeChat is shifting from a nice-to-have to a must-have tool to engage with stakeholders.

APSMA and Ryan Communication would like to invite you to a workshop on using WeChat to develop branding campaigns and corporate identity to local stakeholders.

During the session we will discuss and workshop:

  • The growth of WeChat and how the platform is used across the financial community
  • Using WeChat to facilitate relationships and for business development
  • The Ryan WeChat Tool Box and how to develop a WeChat campaign 
About the speaker:

Peggy Wu is Head of Singapore and Digital Lead of Ryan Communication, a leading strategic corporate communication firm in Asia. She has significant experience counselling executives, directors and in-house communications teams on branding and positioning, special situations, reputation repair and management and integrated content marketing. Peggy has worked with clients across industries including investment banking, asset management, private equity, real estate, universities and non-profit organizations, among others. 

Who should attend:

Anyone who wants to learn about how they can and should be using WeChat to engage with stakeholders in Asia, Sinophiles, and China social media enthusiasts.

Event Details:

Thursday, 29th September 2016
Time: 8:30 am - 10:00 am
Registration, networking and light breakfast from 8:30 am. 
Presentation commencing at 9:00 am
Price: Members: Complimentary
Non-Members: SG$80 | AU$80
Location:  White & Case Pte. Ltd., 8 Marina View #27-01 Asia Square Tower 1 018960  

 APSMA thanks event sponsor: 

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