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  • APSMA SA: Understand the complexities of the digital landscape for professional services

APSMA SA: Understand the complexities of the digital landscape for professional services

  • 12 April 2017
  • 8:30 AM - 10:30 AM (UTC+09:30)
  • Sir Keith Murdoch House 31 Waymouth St Adelaide, South Australia 5000

Registration

  • Available for members of the Association of Proposal Management Professionals (ANZ Chapter)

In today's digital world brands need to ensure they are reaching their target audience at every opportunity.

APSMA SA in collaboration with The Advertiser/News Xtend team are hosting a Digital Marketing Workshop. The workshop aims to provide attendees with an understanding of the complexities of the digital landscape in 2017 and the challenges faced by businesses to stay ahead of the competition.

In 2 hours this workshop will help you gain valuable insights into:

  • How many people are searching for services in South Australia
  • How do I get myself online and be found by customers
  • The customer's purchasing journey and how best to position throughout this journey
  • Quick tips on how to best utilise Facebook, Search Engine Marketing (SEM) and digital display advertising principles
  • Develop a strategy to enhance the outcomes of your digital marketing goals.

During the session you will work through a series of exercises in your workbook to build a strategy, identifying your valuable customers and how to attract them through digital marketing.

You will also be provided with a confidential website analysis report relating to your business.

Presenter details: 

Marie Screnci, Digital Sales Manager, News Xtend

Marie has extensive advertising and media experience across a number of media disciplines, digital, print and radio.

She was instrumental to the introduction of News Xtend to the South Australian market in 2015 and understands the markets influences and competitive landscape.

Her skills and knowledge in Digital Marketing Strategies are second to none. She is an expert in SEO, SEM, RTB (programmatic), Social Media and Content Marketing for lead generating campaign strategies.

Previously she has worked as an Agency Account Director at Australian Radio Network (ARN), Digital Marketing Consultant at Reach Local and Sales Manager for CareerOne.com.au.

Her passion and enthusiasm for everything digital is inspiring and insightful. She has a wealth of knowledge that is relatable to all people. 


Event details: 

Date: Wednesday, 12 April 2017
Time:  8:30 am to 10:30 am
Location: Sir Keith Murdoch House 31 Waymouth St Adelaide
Price:  APSMA members $35.00
Non-members $40.00

APSMA thanks event sponsor: 

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