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  • ICON Singapore: Next Steps Session 2 - the value of a "Like" in professional services marketing

ICON Singapore: Next Steps Session 2 - the value of a "Like" in professional services marketing

  • 13 September 2017
  • 08:45 - 10:15 (UTC+08:00)
  • CulinaryOn, #04-63, Tower 2, One Raffles Place


  • Members of the Association of Proposal Management Professionals (ANZ Chapter)

Registration is closed

Social media can be a powerful tool in professional services marketing. Done well, a considered strategy can drive significant engagement, leads and business. We look at how firms are using social media as part of their digital strategy and share ideas on:

  • optimising your social media posts
  • the role of content marketing distribution
  • proving the ROI of social media campaigns
  • the most effective social media channels to use
  • the impact of influencers and third-party endorsement
  • devising a sound social media plan.


Regina Kennedy, Senior Marketing Manager, JLL Asia Pacific

Regina is a passionate marketer with experience in the real estate and legal sectors within Singapore and Australia. Regina has 9 years' experience in professional services marketing and communications and is a senior marketing manager at JLL where she devises and delivers marketing campaigns for products and services across the Asia Pacific region.

Monique Retief, Head of Marketing, Nexus International School, Singapore.

Monique has over 10 years' experience in marketing and communications in London and Singapore and brings a unique perspective having worked in both client and agency marketing sectors. She has worked with brands such as Clarins, Rockstar Games and Johnson & Johnson. She is currently heading marketing for Nexus International school in Singapore after four years with media agency IPG Mediabrands.

Event details:

Date: Wednesday, 13 September 2017
Time: 8:45 am - 10:15 am (includes a light breakfast)
Location: CulinaryOn, #04-63, Tower 2, One Raffles Place

ICON Members: AUD $95 (SG $100)
Non-Members: AUD $130 (SG $140)

To register for the full program, click here

Upcoming seminars:

October - Next Step Session 3: Managing the Client Relationship - For further information click here.

November - Next Step Session 4: The secrets of career success - For further information click here.

ICON thanks event sponsor:

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