ICON SA: It's a match! How to build relationships

Everyone knows customer relationships affect the success of your business, but do you know how impactful loyalty is?

Heather Croall, Director and CEO, and Julie Moralee, Head of Marketing, Brand and Business Development, Adelaide Fringe, both know a thing or two about collaborating with artists, venue owners, sponsors and the corporate world.

Heather and Julie will share their experiences in leveraging a brand and identifying key clients to develop a relationship with. In this session you will learn:

• how to distinguish your brand and services to support client needs
• how to build your marketing strategy and encourage cross-promotion
• how to identify and adapt to specific client behaviour styles
• the importance of client loyalty and how to encourage loyal clients.

The presenters:

Heather Croall, Director and CEO Adelaide Fringe Heather first worked at the Fringe in the Star Club in the early 1990’s and also ran the film event, Shoot The Fringe from 1992 to 2002. After a decade away from Adelaide running a festival in the UK, Heather returned to take up the role of Director and CEO in 2015.

Julie Moralee, Head of Marketing, Brand and Business Development Adelaide Fringe Julie started her arts career back in 2002 at the Adelaide Fringe as the Signage Coordinator, followed by Marketing Manager for Come Out and has worked at the Adelaide Festival Centre as a Marketing Executive and Brand Strategist for the past 13 ½ years. Julie has delivered on more than 250 projects, specialising in brand management, festival and event marketing.

Event details:

ICON thanks event sponsor: