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  • ICON Singapore: BritCham Event - Breakfast Club: GDPR and Why Marketers Should Make Privacy a Brand Asset

ICON Singapore: BritCham Event - Breakfast Club: GDPR and Why Marketers Should Make Privacy a Brand Asset

  • 13 April 2018
  • 08:00 - 10:00 (UTC+08:00)
  • Grand Hyatt Hotel, 10 Scotts Road, Singapore 228211

ICON is proud to support a BritCham event, and through this collaboration able to offer this event at a reduced rate for ICON members.

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. It will enter into force on 25th May - are you ready for it?

Too many companies consider data protection as purely a compliance issue. While compliance is absolutely necessary leading up to the implementation of GDPR, it's also an opportunity for organisations to be open, honest and transparent with their customers. Brands can go above and beyond in their approach to privacy, harnessing it as a key brand differentiator by building trust and long term loyalty. Join us to find out how GDPR is a chance for your brand to become more customer centric.

Chris Combemale, CEO of the DMA Group (Direct Marketing Association and Institute of Direct and Digital Marketing) will be dissecting DMA consumer attitudes to privacy research. Joining him is Alexander Shepherd, Partner at law firm Bird & Bird ATMD, who will explain the core aspects of the new law; that will be relevant for the marketing sector. These include geographic scope, accountability, consent and profiling.

With additional insights from BritCham’s Marketing & Creative and Information & Communications Technology Business Groups, attendees will receive top tips for what marketers can do to become compliant, and why making privacy a brand asset is imperative to business success.

About the speakers:


Chris Combemale - CEO, DMA Group

Chris is the CEO of the DMA Group, comprising the DMA, IDM and TPSL companies. Chris has over 35 years advertising and 1-to-1 marketing experience in Europe, the USA and Asia/Pacific. From 2000 to 2009, Chris developed Emailvision into Europe's leading email service provider in his dual roles of Chief Operating Officer and UK Managing Director.

Chris launched his career in New York with Young & Rubicam. His twelve years at Y&R includes managing the Hong Kong Tourist Association and Singapore Telecom accounts, founding the Wunderman office in Singapore and managing the Wunderman office in Hong Kong. In addition to his commercial activity, Chris has taken a lead in industry issues including legislation, best practice and education. His industry roles include being Co-Chair of FEDMA and seats on the boards of the Advertising Association, Asbof and CAP.

Alexander Shepherd - Partner, Bird & Bird ATMD

Alex is a partner in the Technology and Communications team at Bird & Bird ATMD. He advises on the commercial and regulatory aspects of Technology, Media and Telecommunications matters, and on data privacy.

Alex has been based in Singapore since 2013. He lived in Dubai from 2007 to 2013 and was head of the Middle East and Africa TMT practice at another international firm and prior to that was based in London. Alex has been involved in the IT and technology industry for more than 20 years, having studied a computer science degree and worked as an IT consultant for a number of years before retraining as a lawyer.

Event details:

Date: Friday, 13 April 2018
Time: 8:00 am - 10:00 am
Location: Grand Hyatt Hotel, 10 Scotts Road, Singapore 228211
Price: ICON Members: S$75
Member of BritCham: S$50
Non-Members: S$90

This event is sponsored by:

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