In our increasingly digital world, it’s essential to understand the full spectrum of ways your clients can learn about and interact with you. With the multitude of online channels available, it’s easy to get lost. This is where having a digital strategy becomes an essential tool to get cut-through with clients and potential clients.
The Digital Dimensions Series aims to arm ICON members of all levels and experience with the knowledge and best practices to make effective use of digital marketing in the professional services industry.
Digital Dimensions Session 2 – Hello… is it me you’re looking for?
SEO, SEM, EDM – We’ve all heard of these terms, but do you know what they mean? The next session of the Digital Dimensions Series aims to break through the jargon and give you the knowledge to factor these important marketing techniques into your campaigns.
Cameron Steel, Managing Director of Mindworks Marketing Communications will run us through best practice and some fresh ideas on how to be found online.
Some key points that Cameron will cover:
- Why is content so important to being found online? How to do it right.
- What is the real value of paid online advertising? Targeting B2B on SEM and LinkedIn. The Pros and Cons.
- How email marketing can generate leads and develop business opportunities. Yes, really…
A little bit about our presenter:
Cameron is a 35-year veteran of the advertising industry.
Having started his working life with the then behemoth advertising agency George Patterson Bates, Cameron worked his way through the ranks to follow a Media Planning career pathway. During these years working for USP Needham (now part of the DDB Group).
In 2002, Cameron launched MindWorks Marketing Communications, one of Australia’s leading Direct Marketing specialist agencies.
Over the last 15 years, MindWorks has grown from a direct mail agency to a turn-key multichannel Direct Marketing Agency providing expertise across Digital, Direct, Data and Social capabilities to B2C and B2B marketers across a wide range of Industries including: Agriculture, Business Services, Banking and Finance, Education and IT&C to name a few.
Who should attend:
- Young professionals
- Marketing and Business Development professionals
||Friday, 1 September 2017
||7:45 am for 8:00 am - 9:00 am
A light breakfast will be served. Please advise dietary requirements during registration.
||Corrs Chambers Westgarth
Level 17, 8 Chifley
8-12 Chifley Square, Sydney
ICON Members: $77 AUD (including GST)
Non-Members: $99 AUD (including GST)
We look forward to seeing you there!
To register for this session, please click here.
ICON thanks event sponsor