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  • ICON Next Step Panel : Session 3 - Persuasive Writing

ICON Next Step Panel : Session 3 - Persuasive Writing

  • 30 September 2020
  • 13:00 - 14:00
  • *Times stated are in Australian Eastern Daylight Saving time. Webinar login details will be emailed to registrants.


Registration is closed
Being able to write persuasively is a key skill BDM professionals need – whether they’re writing proposals, website content, event invitations, business cases – or even performance reviews. In this scenario-based training session, Sharon de Bomford will use practical examples to show you how to make your writing more influential.

Presenter details: 

Sharon de Bomford
Principal at Write Results Pty Ltd

Sharon has worked in leading Australian professional services firms for more than 20 years, specialising in client and stakeholder communications, as well as plain language services. Having held communication, marketing and business development management positions at Ernst & Young, PricewaterhouseCoopers, BakerMcKenzie and Sparke Helmore Lawyers, she is a true expert at strategic and effective communications. From this experience, she then moved on to run Write Results, starting in 2018, and has also been a guest lecturer in Applied Communications at RMIT. Before working in professional services, Sharon worked in marketing roles at Penguin Books and the not-for-profit sector.

Details of the full program can be found on our Next Step page.

Event details:

Date:  Wednesday, 30 September 2020
Time:  Auckland - 3:00 pm - 4:00 pm
Sydney / Melbourne / Brisbane - 1:00 pm - 2:00 pm
Adelaide - 12:30 pm - 1:30 pm
Hong Kong / Singapore / Perth - 11:00 am - 12:00 pm 
Login Details: 

Webinar - login details to be sent to registrant closer to the webinar
Webinars are also recorded and loaded onto our website for future viewing.


ICON Member: AU$80 (single session)
Non Member: AU$160 (single session)

ICON Member: AU$290 (full series)

Non Member: AU $390 (full series)

To register for the full series please follow this link

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