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  • ICON Next Step 2021: Stride towards your goals; drive results by being visible, persuasive and proactive

ICON Next Step 2021: Stride towards your goals; drive results by being visible, persuasive and proactive

  • 12 August 2021
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Daylight Saving time. Webinar login details will be emailed to registrants.
  • 101


Registration is closed

Designed specifically for junior marketers, ICON’s Next Step program equips the next generation of B2B professionals with the practical skills needed to succeed in the professional services sector. This program is carefully curated to aid early-stage marketers in taking the next step in their careers.

Session 2: Stride towards your goals; drive results by being visible, persuasive and proactive

What you’ll learn:

  • Why career “visibility” matters
  • Branding essentials
  • Building an online presence that works FOR you
  • How to use your personal style effectively
  • Tips for persuasive and proactive communication
  • How to start a “Visibility Plan”


A publicist, strategist and talent manager, Karen Eck specialises in putting brands and exceptional individuals in the spotlight. She is the founder of eckfactor, a leading Australian publicity agency and is the creator and presenter of ​The Power of Visibility​, an online short course for mid-career women who want to improve their professional profile for business success.

Event Details:

Thursday, 12 August 2021

Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne/ Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm

Hong Kong / Singapore / Perth - 10:00 am - 11:00 am


Single Sessions:
AUD 80 for ICON members

AUD160 for non members

Full Series:
ICON Member: AU$290 (full series)
Non Member: AU $390 (full series)
To register for the full series please follow this link.

Webinar login details will be sent to the registrant upon registration. 

Remaining Sessions:

Session 3: Advance your skills; improve your research capability to create a compelling story

Format: Regional Webinar

Date: Wednesday, 1 September 2021

Time: 12 noon AEST

With information available at overload levels, finding credible sources and accessing quality information efficiently is key. This session will deliver guidance from researchers working in professional services to help you hone your skills so that you can be more client focused and have the skills to research and analyse key industry and market trends.

Session 4: Take a short-cut: seasoned professionals tell 'What I Wish I’d Known'

Format: Regional Webinar

Date: Wednesday, 22 September 2021

Time: 12:00 noon AEST

Last year’s highlight session repeated! Get the benefit of years of experience without having to do the hard yards. Our panel discussion will cover what seasoned professionals wish they’d known when they were starting out, successes and key lessons, plus great tips and ideas for your career.

Session 5: Be guided by the best; underpin your growth with mentoring, coaching and developing your network

Participants will end the series with a mentoring discussion and the opportunity to receive advice to increase self-esteem and confidence, develop strategies for achieving career success and enhance your networks further with peers and senior practitioners.

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